Futuri's POST, the revolutionary podcasting technology used by more than 1,500 broadcast brands worldwide, today announced the launch of POST AudioShield™, a patent-pending feature that enables its clients to prevent copyrighted music from inadvertently making it into podcasts and/or social video that's based on broadcast audio. By enabling the POST AudioShield™ feature, either globally or for a specific set of brands, POST clients can be sure that content published through POST is free of content for which they don't have a license, like talking over the intro of a popular song.
An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST's PPM encoding for broadcast radio stations.
An important component of the POST AudioShield™ feature: Content published through POST using the POST AudioShield™ feature still maintains POST's PPM encoding for broadcast radio stations. Of the many reasons why this is important, a recent case study with a major morning in a Top 5 market using POST showed that when the show started using POST to consistently publish daily highlights, they saw meaningful ratings results. Looking at P18-49, the show experienced a +29% AQH Share, +47% AQH Persons, and +200% AQH Rating.
"ROI drives everything we do at Futuri, and broadcasters have a big opportunity to improve their content ROI by making the most of the great content they develop for on-air use. That said, if you're unintentionally sloppy with copyrights, that changes the calculus," said Futuri CEO Daniel Anstandig. "We developed the patent-pending AudioShield™ feature for POST to give our partners in management piece of mind against those inadvertent copyright violations that can eat up hard-fought revenue with big fines."
For more on how you can protect your content with POST AudioShield™, visit futurimedia.com or reach out to [email protected].
Futuri is the leading provider of cloud-based audience engagement and sales intelligence software for the enterprise. Brands rely on Futuri solutions to make their content more relevant, accessible, engaging, and results-driven. Founded in 2009, Futuri holds 12 published or pending patents in 151 countries. Named to the Inc. 5000 List of America's fastest-growing private companies for seven consecutive years, Futuri is the only audience engagement platform that includes solutions for sales, marketing, and content teams. For more information, visit futurimedia.com.
Zena Burns 216.236.9020